Loading…
Equity compensation
If you work in tech or at a startup, stock options, RSUs, and other equity awards can be some of the most valuable and most complicated parts of your compensation. This guide covers what to look for in a financial advisor for stock options, common equity comp mistakes, and the questions worth asking before you choose one.
10 min read•Updated August 2026•By Austin Hunt, CFP®, CIMA®
Most financial advisors work primarily with retirement accounts, basic investment management, and general financial planning. Those are important services, but equity compensation introduces a different set of challenges:
A financial advisor with equity compensation experience can help you navigate these decisions in the context of your overall financial picture, not just the equity piece in isolation.
Different types of equity come with different rules, tax treatments, and decision points. Here is a brief summary of the most common forms.
Restricted stock units (RSUs) are a promise from your employer to give you shares of company stock once certain conditions are met, typically a vesting schedule. When RSUs vest, their fair market value is generally treated as ordinary income, and the shares become yours to hold or sell.
The key decision with RSUs is what to do after they vest. Some people sell immediately to diversify. Others hold the shares, which can lead to concentration risk if the position grows large relative to the rest of their portfolio. There is no single right answer, but the decision should be made with your full financial picture in mind.
Incentive stock options (ISOs) give you the right to purchase company stock at a set price, known as the strike price, after a vesting period. ISOs have special tax treatment: if you meet certain holding period requirements, the eventual sale may qualify for long-term capital gains rates rather than ordinary income rates.
However, exercising ISOs can trigger the Alternative Minimum Tax (AMT), a parallel tax system that may apply in the year you exercise. The interaction between regular tax and AMT is one of the most commonly misunderstood parts of equity comp planning, and it depends heavily on your individual tax situation.
Non-qualified stock options (NSOs) work similarly to ISOs in that they give you the right to buy stock at a set price, but they do not qualify for the same special tax treatment. When you exercise NSOs, the difference between the strike price and the fair market value on the exercise date is generally taxed as ordinary income. The tax treatment is more straightforward than ISOs, but the timing of exercise still matters.
Employee stock purchase plans (ESPPs) allow you to purchase company stock at a discount, often through payroll deductions over an offering period. Some plans offer a lookback provision that bases the purchase price on the lower of the offering date or purchase date stock price. The tax treatment depends on whether you meet the qualified disposition holding period, so understanding the rules before selling can help you plan effectively.
Even experienced professionals can stumble when it comes to equity comp. Here are some of the most common pitfalls.
When RSUs vest or options are exercised, it can be tempting to hold the shares. Over time, a single stock position can grow to represent a large share of your net worth. If the stock declines, both your portfolio and your job security may be affected at the same time. Diversifying may reduce this risk, though selling shares also has tax consequences that should be weighed.
If this is a situation you are already facing, our post on what to do when your RSUs vest walks through the decision in more detail.
If you receive restricted stock, meaning actual restricted stock subject to a vesting schedule rather than RSUs, you may have 30 days from the grant date to file an 83(b) election with the IRS. This election lets you pay ordinary income tax on the grant date value rather than the vesting date value. If the stock appreciates significantly, the 83(b) election could result in substantial tax savings.
Missing the 30-day window is permanent. There is no way to file late. If you are unsure whether this applies to your equity grant, it is worth confirming with a tax professional or financial advisor as soon as possible.
Exercising ISOs does not trigger regular income tax at the time of exercise, but it can trigger the Alternative Minimum Tax. The AMT is a separate tax calculation that adds back certain preferences, including the bargain element of ISO exercises, which is the difference between the strike price and the fair market value at exercise.
If you exercise a large number of ISOs in a single year, you could owe a significant AMT bill even though you have not sold any shares. Understanding how AMT may apply to your situation before you exercise can help you avoid an unwelcome surprise in April. AMT calculations depend on your full tax picture, so this is an area where working with a tax-aware advisor or CPA can be valuable.
When shares vest or options are exercised, selling the entire position at once may seem like the simplest approach. But a single large sale in one tax year could push you into a higher tax bracket or create a larger capital gains liability than necessary. Spreading sales across tax years, using tax-loss harvesting, or coordinating with charitable giving are strategies that may help manage the tax impact, though every situation is different.
For more on managing a position that has grown too large, see our article on company stock concentration.
Not every financial advisor is equipped to handle equity comp. Here are the qualities that matter most.
A fee-only advisor is compensated only by the fees you pay them, not by commissions from selling products. This removes a common conflict of interest, since an advisor who earns commissions may have an incentive to recommend products that pay them even if those products are not the right fit for you. A fiduciary advisor is legally obligated to act in your best interest.
When it comes to equity comp, the fee-only model is especially relevant. Decisions about when to exercise, sell, or diversify should be driven by your financial situation, not by whether a particular transaction generates a commission.
Equity compensation is most common in the tech and startup world. An advisor who works regularly with tech employees will be more familiar with the specific plans, vesting schedules, and tax situations that come up in that environment. They will also understand the life circumstances that often accompany equity comp, such as buying a first home, starting a family, or managing a sudden liquidity event.
Equity comp decisions are inherently tax decisions. An advisor who can coordinate equity comp planning with year-round tax strategy may help you avoid costly mistakes. Look for an advisor who works alongside your CPA or tax preparer, not one who treats taxes as someone else's problem.
Many advisory firms require a minimum portfolio size to become a client. If you are early in your career and most of your wealth is tied up in unvested equity, those minimums can be a barrier. An advisor with no account minimums may be more accessible if you are still building your net worth.
Before you commit to working with an advisor, consider asking these questions:
Tax planning and equity comp planning are deeply connected. Here are some of the key intersections:
A financial advisor who integrates tax planning into the equity comp conversation can help you see these connections and make decisions with a fuller picture in mind.
If you receive equity compensation and want help navigating the decisions that come with it, you do not have to figure it out alone. Hunt Wealth Planning works with tech and startup employees in Tampa and across the country to build plans that address equity compensation alongside your broader financial goals.
We are a fee-only fiduciary firm with no account minimums, which means our advice is not driven by commissions or product sales. If you have RSUs, stock options, an ESPP, or a mix of all three, we can help you think through the timing, tax, and concentration questions that come with them.
Schedule your free intro call to talk through your equity compensation and see whether our approach is the right fit for you.
The short version
Keep reading
What to do the week your RSUs vest→
A vest is a decision point, not just a deposit. Here is the order to think it through.
The money checklist for your first attending year→
Your income just multiplied. The habits you set in the next twelve months compound for decades.
How much should you actually be saving?→
Percentage rules are a starting point. Here is how to find the number that fits your life.

Let's build something together
No obligation. No sales pitch. Just a conversation.
